Building agentic systems inside a live merchandising operation. Before that: community to Director of Outreach in web3. One person, four lanes.
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Director of Outreach. Pixel Vault, 2021-2024.
I've worn many hats: community, operations, marketing, GTM, product execution, sales, and business development. I'm often the one connecting dots across teams to make complex projects work.
I've always been the fixer. Director of Outreach gave that instinct a public job: announcements, partner language, crisis comms. A project manager ran day-to-day operations; I was the trusted voice the product got explained through, to partners, press, and a community where consistency and coherency mattered. That meant owning an understanding of the whole machine, and the gap between the story and the system was usually where the real problem lived. Find the seam, then fix the thing behind it.
Execution across cross-brand timelines, messaging rollouts, partner sequencing, and post-mint narrative management. Involved end to end with the teams that shipped it.
Wrote and led external messaging: announcements, partnership reveals, Discord updates, media collateral. Scripted X Spaces and press interviews.
Led communications during market stress. Drafted rapid-response messaging and acted as company spokesperson for press and community-facing events.
Co-marketing activations with Yuga Labs/BAYC, Adidas, MLB, OpenSea, Rarible, and Magic Eden. Led gaming activations on Arbitrum and other L2 ecosystems. Also in that stretch: Punks Comic #1, Punks Comic #2 (Bored Ape Yacht Club crossover), and a turn-based battle system UI.
This section is a record, not a job posting. If you have a hard cross-functional problem that wants a second brain, I'm always up for the conversation, role attached or not.
Videogamefreak. Same name, different context. Public signal across crypto, gaming, cars, and cultural observation.
VGF is the name I've built under in public for more than five years, through web3 cycles, professional work, and the content itself. I've been Videogamefreak in gaming for roughly twenty years. The public creator identity as VGF really starts when I joined crypto in 2021. Creating under a handle wasn't a mask. It was a lane: where the thinking happens out loud, where people actually gather, and where the professional work gets pressure-tested in public.
Building in public is a discipline I hold myself to. I ship. I get things wrong in front of people. I adjust. The work stays honest because it has to. Channels are in Links.
Not a pivot. The connective layer across operations, marketing, GTM, product, and BD. Every engagement starts with a bounded diagnostic, then a scoped build you can put in front of customers.
In under 3 months, 91% platform-level. I helped design the triage loop behind a platform desk that now carries 12 lanes of work: data model, storefront feed, search, pricing, ops tooling. Requests are classified, routed to the right codebase, run through an agent, and stopped at a human review gate with a rollback snapshot. The agents operate it. The gate is human. Median cycle time 20.7 hours, and what used to live in inboxes now has state and an audit trail.
Discontinued-but-buyable, after re-audit. No single sellable signal existed across the PIM, the feed, and the storefront, and the layers disagreed. Mapped where they diverged, wrote the one-way rule (a child SKU can be discontinued under a live parent, never the reverse), retired 175 SKUs against it without deleting a record, then re-audited the live storefront for leakage: discontinued items still buyable. Zero left.
More accurate on every metric we tested. Took search from patched synonyms and redirects to a rebuilt system. Relevance, suggestion quality, and flagship visibility improved on every metric we tested, and the regression class that buried products under blog noise stopped reproducing. One query that returned 337 suggestions now returns 16.
Details anonymized. References available on request.
iamVideogamefreak on Twitch. Same person, different handles. Where the identity started, and where it still runs live.
Gaming is where "VGF" came from. Live streaming, community building, the hours that made the name mean something before it had a professional context. There's intention here: show up consistently, protect the vibe, build the room, without turning it into a strategy deck. Play, talk, and the people who show up.
Different platforms, different lanes. Same person.
Not everything is a case study or work product. Some of it is just for fun.